A borderless, real-time transfer wallet designed for seamless global transactions—ensuring asset stability and secure payments anytime, anywhere.
ROLE
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TIMELINE
2024 ~ Mar, 2025
TEAM
Development Lead, iOS engineer, Android engineer, Back-end engineer
DELIVERABLES
Questionnaire design Competitive Analysis Mockups Prototypes Executive presentations Asset production
Results & Business Impact
42.7
%
increase in transaction volume
Boosted transactions by 42.7% through UX enhancements.
4 months before Dec 2024: 234 trades. 12 months including Dec 2024 – Feb 2025: 334 trades. 100 new trades, a 42.7% transaction growth.
41
%
faster user growth
Accelerated user onboarding by 41%.
9 months before Nov 2024: 529 registrations. After redesign (Dec 2024–Feb 2025): 747 registrations. 218 new users, a 41% acceleration in user adoption.
Background
Users needing fast and affordable cross-border transactions, including migrant workers, travelers, and digital nomads.
Our goal
to minimize the learning curve by creating an intuitive and frictionless experience—allowing users to confidently manage their assets and complete transactions with ease.
Information overload in the asset list makes quick decisions difficult.
“I can't find what I need at a glance, and the asset list has way too much info I don’t even use!“
Users struggle with unnecessary mental load when forced to manually convert currencies.
“I don’t care about crypto-to-USD—I just want to see it in my local currency! Why do I have to do the math for that?“
Optimized Asset Display & Transactions for Faster Access
1. Improved Transaction Flexibility
Reorganized actions based on priority for faster access.
Future-proof the interface by allowing users to customize key action shortcuts, ensuring adaptability to diverse user needs and evolving feature sets.
2. Reduced Cognitive Load in Asset Display
Dynamic asset lists and clear local currency prioritization reduced mental effort.
Prioritizes fiat currency as the primary display format and supports multiple currencies to minimize mental calculation effort.
3. Optimizing Transfer Flow for Higher Efficiency
Streamlined Transfer Flow. Introduced “Recent sent” for one-tap access, cutting search time.